Lori French, strategic marketing and public relations consultant for MD Minerals by Dr. Janine Hopkins, has been involved in the fashion and design industry for twenty years.
Upon graduation from Louisiana Tech University with a B.S. in Human Resource Management and M.A. in Industrial Organizational Psychology, Lori’s career began with corporate image merchandising and sales for Olsen Europe. Part of an insightful marketing duo, Lori traveled to numerous clothing establishments in the US and Canada offering a unique in-store product knowledge and sales presentation “colloquium”. More recently, Lori has worked as the US co-national sales director for Dismero Italian designer, Andy, D’Auria. With direct communication of conceptual design ideas and global trends with Italy, as well as professional commitment to a broad range of media relations, measurable growth patterns resulted. Along with responsibilities of regional fashion markets and international sales meetings in New York, Verona, Italy and Barcelona, Spain, Lori was instrumental in the vast corporate organization, merchandising model and brand implementation of retail vertical operations of Dismero in the United States.
“True Balance”, lifestyle consultations offered by Lori and marketing partner, Cathi, offer women the opportunity to look and feel their best. Along with MD Minerals product knowledge and mineral makeup sessions at Hopkins Dermatology, the “True Balance” philosophy invites all women to enjoy their individual journey of health and beauty. Off site creative services include wardrobe consultations, professional shopping and home concept merchandising.